Mimis is an artisanal dairy ice cream and sorbet manufacturer focused on premium flavours made with high-quality ingredients. For their limited edition summer flavour launch, the client was in need of a landing page design and a social media campaign.
Areas: Web design, Social media Tools: Figma, Illustrator, Adobe Express
The Product
The Design
Three months—Three flavours; for the summer of 2023, the client planned a new vegan sorbet flavour drop every month. For this, they needed a responsive landing page design with a web shop component, as well as social media ads & posts for each new flavour.
I combined transparencies, gradients, and motion in order to bring depth to the landing page and keep the user engaged.
I drew inspiration from the sorbet flavours being released and chose a bright, almost neon, colour palette in order to capture attention and instantly convey the idea of summer heat.
I created an offshoot visual language for the campaign, introducing new graphic elements such as stars, text highlights, and alternate uses of the CTA button design.
Main colour palette including deeper tones & gradients
Secondary design elements—stars and citrus slices
Stark white backgrounds and black type ensure readability over bright colours & patterns
