My proposal for the 2019 San Benedetto Thè x NABA design competition. The brief called for two designs with a traditional Italian theme for San Benedetto’s I love you campaign.
San Benedetto Thè
Areas: Packaging design, Advertising
Tools: Illustrator, Photoshop
The brief asked for two designs for the San Benedetto sleek cans, one for the lemon flavour and one for the peach. I drew inspiration from the Tuscan countryside and Amalfi coast for my proposal, which was shortlisted in the competition.
Sketches and moodboard for the Limone design
Full label and mock-up of the Limone design
Sketches and moodboard for the Pesca design
Full label and mock-up of the Pesca design